SCTE-35 markers indicate where downstream systems (splicer devices) can insert other content for potential advertisements or local programs. When the SCTE-35 marker time arrives, the splicer device switches over to locally inserted advertising or content. This increases the flexibility for improved localized advertisement creating income sources for channels and operators alike. GRIDSHOT® has integrated the SCTE-35 into the playout solution. Our scheduling application is built to facilitate insertion of these SCTE-35 markers.
Please check GRIDSHOT® Supplementary Information page for providing SCTE-35 to operators.